As the clock ticks down to the August 14, 2025, release of War 2, the highly anticipated action extravaganza directed by Ayan Mukerji and starring Hrithik Roshan and Jr. NTR, the excitement in Telugu states is surprisingly subdued, and fans are feeling a mix of hope and concern. According to Telugu360.com, the film is struggling to generate the buzz it deserves in the Telugu market. With just over a month to go, it’s clear that War 2 needs a massive promotional blitzkrieg for a box office triumph.
The stakes are high. War 2 is poised to be a landmark film, with trade analysts and fans predicting that this movie have the potential to be become the first Bollywood movie to cross Rs. 200 crore globally on its opening day. The film’s scale, with its breathtaking action sequences and the emotional weight of its narrative, demands a promotional strategy that matches its ambition.
The film’s team seems to be listening. Plans are reportedly in place to launch promotions from South to North, leveraging NTR’s massive fanbase to create a groundswell of excitement. The film’s reported budget, though not disclosed, is said to be massive, and with YRF’s track record, the production values will likely be top-notch. Add to that the emotional depth of a story that pits two larger-than-life characters against each other.
But it’s not just about the stars or the scale—it’s about the connection with the audience. Telugu fans are known for their fierce loyalty, and War 2 needs to tap into that love. A song sequence featuring Hrithik and NTR is reportedly being filmed in Mumbai. If that song is released, the buzz is likely to increase. The key now is to bring that energy to the forefront with city tours, fan meets, and maybe even a new Telugu title to make the film feel like it belongs to the Telugu states.
War 2 could conquer the box office the way Kuberaa did, crossing Rs. 100 crore in just five days. But for that to happen, the full-scale promotions need to kick-start.